A CONCEPT FOR IOS AND WATCHOS

I created a concept for the Virgin Atlantic app because I felt that their app (2014 Version) needed a major redesign. I sent it to chairman Richard Branson and CEO Craig Kreeger and was invited in to meet some of the team.

The redesigned version has a greater emphasis on functionality with a cleaner, more beautiful design. More recently I have created designs for a watchOS app, and have worked on Virgin Atlantic's brand design team for a variety of projects. 

 
 
 
 

A REFRESHED DESIGN

This new design has a large focus on beautiful typogprahy, with a confident use of the Gotham typeface family. This coupled with neat iconography and fun animations create a clean, current aesthetic. The main navigation menu is now a collection of large images that the user can scroll through. This allows for a more engaging experience, with room for many more features than a traditional 5 page menu. This overhaul of the app brings a fresh, clean look that stays true to the Virgin Atlantic brand.

 
 
 
 

AN EXPERIENCE FOR THE WRIST

For passengers with an Apple Watch, I designed a watchOS version of the app to provide a more intimate level of interaction. It features the same navigation, gestures and typography used throughout watchOS so passengers get a consistent experience, but the whole design of the app has been given that Virgin Atlantic touch. Brand colours, moving clouds and stars make the app beautiful and engaging.

 
 
 
 

the little touches

As users swipe across pages, an aircraft pans across brining a more joyous experience. Apple's San Fransisco typeface is used for consistency and legibility on a small screen. Notifications looks vibrant with subtle stars, fun copywriting and Virgin Atlantic colours, making them pop out like never before.

 
 
 
 

"These are really impressive designs"- DAVID BULMAN, TECHNOLOGY DIRECTOR AT VIRGIN ATLANTIC

After sending my designs to Chairman Richard Branson and CEO Craig Kreeger, I was invited into Virgin Atlantic's Head offices to meet some of their key team members. I later joined the brilliant Brand Design team to work on a variety of projects for the airline.

 
 

iPhone, iOS, Apple Watch and watchOS are trademarks of Apple Inc., registered in the U.S. and other countries. Logo and Images from Virgin Atlantic. © Virgin Atlantic Airways Limited. App designs are original artwork by Adam Marsh. All rights reserved.