Creating an App Icon for the NHS

To accompany the recent design of an iOS app for the NHS (UK National Health Service) an App icon was required. This was not an easy process due to the very strict branding guidelines of the NHS. Over a hundred variations were made and here are just a few of them. 

nhs app concepts.png
 The App Icon design for the NHS Health & Symptom Checker needed to be as simple as possible but still tie in with iOS 7

The App Icon design for the NHS Health & Symptom Checker needed to be as simple as possible but still tie in with iOS 7

Using Photoshop and Illustrator from Adobe, these designs were all created to a very high resolution, the name of the App also changed during the design process so many of the concepts were later altered. You can see see some screens from the App below

3Adam Marsh