John Lewis and Partners was looking for a bold in-store experience; a new way to shop that brings in Generation Z shoppers, attracts press and shows that the brand is forward-thinking and relevant.
Here & Now
For customers, it’s an engaging, playful exhibition, but behind it is retail data and intense core human psychology that prompts sales, builds trust and entices a younger demographic. Mesmerising, multi-sensory experiences such as the conveyor belt beauty bar, revolving living rooms, demo tasting kitchen and mood-lit tech booths create an unmissable space that guests will love sharing. Here & Now is a fresh, human-centred approach to the in-store experience that pushes the brand forward.
An emphasis on play
This store experience has less emphasis on hard selling, however, guests are subtly reminded that everything they experience in this space is available to buy in this store, and with the Never Knowingly Undersold price promise from John Lewis, there’s no better place to buy them. Guests are nurtured in a light, warm and welcoming space.
appealing, in every sense
tailored for generation z
Empowering guests with all of the information they really want to know.
Using an iPad mini handed to you upon entry or a mobile device, RFID tags let you magically scan a product to learn more or add it to your Wishlist to print at the end. Openly shared social influence data and real reviews make each product more intriguing whilst promoting John Lewis’ honesty. This brings the best of online shopping into the physical space.