John Lewis Here & Now. My D&AD winning Submission

For the D&AD New Blood Awards, everyone on my course responded to one of five chosen briefs. I decided the brief set by John Lewis which was to create an in-store experience that appealed to younger demographics without alienating existing customers. John Lewis wanted a brand-new way to experience the store, unlike anything they had done before. After many weeks of ideas, experimentation, drafts and design concepts I came up with Here & Now, a new forward-thinking in-store experience for John Lewis, explained on my D&AD submission boards below.