New York Agency Fantasy reimagines how we book flights online
Fantasy is a New York based agency who create interactive material for different brands. In addition to client work, they make concepts for new website ideas and present them through highly animated, engaging videos. They try and completely reimagine process with a big focus on the user experience and how it should be, rather than how it actually is. As these projects are for themselves, they have no limitations so can completely reimagine an online process where a real company may be hesitant due to the significant risk involved with such bold changes.
They created this concept for a made-up airline website. As you can see in the video below they focused on some core UX ideas such as having everything on one page; and looked at the user journey from end to end integrating hotels and rich media. They also created highly engaging animations such as the flight map where the user can move the pins around with ease.