Two Iconic French Brands: Evian + Kenzo
Every year for the last eight years, Evian has teamed up with distinct fashion houses to create limited edition bottles. The past designers include Elie Saab, Diane von Furstenberg, Christian Lacroix, Paul Smith, Issey Miyake, Jean Paul Gaultier and for 2015, Evian's signature bottles have been designed by Kenzo.
The bottles have a bold zig-zag print in purple with a 'lime' streak. Kenzo’s creative directors Carol Lim and Humberto Leon have said the pattern represents the mountainous shapes of the french Alps and the fresh water springs. On the signature glass bottle you can see through the stripes and they have even made a limited edition wrap for the plastic bottles too, which are available to buy now.
''Offering a magnifying glass effect when full, the bottle's purple fragmented pattern is penetrated by a sole lime zig-zag, giving the holder a distorted and skewed view of its ultra pure contents. Born in the purity of the Alps, dressed with a twisted spirit, the bottle embodies a naturally playful energy: a theme that unites the two brands.''